Instagram engagement rates are ever-changing. The algorithm is always changing and rearranging for users. Instagram's algorithm is determined by Instagram/Facebook corporate decisions. There have been rumors of likes being removed from posts, follower counts going away, and various other factors that would change everything for Instagram users. There is even the crazy rumor/possible fact that only 10% of accounts following you will see your post, no matter when you post it.
Accounts focusing on Instagram as a main source of social media marketing can become extremely frustrated over the algorithm changes. Overall, Instagram posts are not getting the proper amount of views that they used to be exposed to. It is extremely frustrating for marketers!
There are still some ways you can get the most out of your engagement rates.
Here are some new ways to increase your engagement on Instagram!
*Like & comment on posts in your niche
*Know when your followers are on Instagram (know the timing!)
*Use stories as engagement boosters by posting polls, questions, and stickers
*Ask questions to your audience
*Always reply to direct messages
*Post content that your customers will double tap