Content Strategy: The Editorial Calendar

Content Strategy: The Editorial Calendar

Creating a content calendar: “There’s something about writing out your plan that helps you stick to it. Research has shown that 42% of people achieve their goals when they write them down first.” (View post here)

Some marketers focus on making their editorial calendars at least a month in advance. Others do a weekly calendar. Either way, it’s important to plan your marketing content ahead of time.

Productive content promoting works best when it thrills your audience and is thoughtfully planned to supply tangible business results over time. However, simply because the content method is pre-planned, doesn’t mean there aren’t a number of tried-and-true systems you’ll use to gain peak performance.

A tool that no content promoting professional should be without is the editorial calendar. Calendars will take several forms – from an easy categorized guide that helps your team through the process to a totally interactive map of your content life cycle. Regardless of however you construct it, keeping an accurate digital version of your editorial assets creates a simplified system – and a less stressed one, too.

Here are some helpful tips and resources for planning your editorial calendar in advance!

1. Content Planning Calendar for 2019
2. How to create a social media calendar template via SME
3. Celebrate random holidays & Days of the year
4. Easil and Canva for creating content – Canva now has an auto scheduling program for posting your digital creations on social media. This is a great tool!
5. Free stock photos for creating content and posts – Great for blog post photos and digital advertisements.
6. Hootsuite – post scheduling
7. Tailwind – Pinterest pin scheduler