Stand Out From The Rest – Brand Recognition & Marketing

Social media marketing and brand recognition go hand-in-hand. A brand recognized simply with a logo or icon is a huge, widely known brand. Instagram influencers are a huge trend in marketing.

Accounts focusing on Instagram as a main source of social media marketing can become extremely frustrated over the algorithm changes. Overall, Instagram posts are not getting the proper amount of views that they should be. It is extremely frustrating for marketers! If your business doesn’t have an actively engaged social media presence, you’re wasting money and missing out on so many opportunities. Here are some ways to maximize your business’s marketing opportunities through social media:

1. Facebook/Instagram ads. Create a Facebook page for your business (if you haven’t already) and create a Facebook ad manager account to create your ads.
2. Use automated posting programs like Hootsuite to post for you. Plan out your posts ahead of time and don’t worry about posting!
3. Reach out to influencers to promote your business. They will want something in exchange for a post with your name, so be prepared to give out some merchandise or some sort of discount. It’s totally worth it to have influencers rep your brand, especially when they have thousands of followers and have tons of engagement.
4. Keep your accounts active daily. 
5. Post original content. Use a branded watermark on your original content so it’s not duplicated or copied.
6. Use appropriate and related hashtags and create a personalized hashtag for your brand.
7. Update your website weekly.
8. Bring in fresh ideas and original content to your blog posts. 
9. Use a program like Mailchimp to check your blog views and subscriber rates.
10. Ask for feedback from customers, followers, and anyone engaged with your online presence.