The REAL Cost of Social Media
It might be free to create a social media account but that doesn’t mean social media is free. Facebook, Instagram, Pinterest, Twitter, Snapchat, Tumblr, and Linkedin are all free platforms to create accounts with. Can you operate a social media platform as a business without spending any money? The answer is technically, yes. But as a business, you’ll benefit from spending ad money, paying for apps, designing content that isn’t always *free*, and spending money on videos.
Want to know the true cost of social media marketing? Here it is:
- Social Media is not free. It comes at a cost, sometimes a high cost, depending on how much growth you want it to have.
- Social Media marketing costs a lot of TIME. It takes a ton of time to build and establish a social media presence. It’s definitely not an overnight success (unless you’re Jennifer Aniston) where you can make an account have it blow up with followers immediately. Time is the key for a great social media establishment. If you spend time building social daily and weekly, you’ll see results. Not overnight, but over time.
- Social Media costs you some patience. Much like time, you cannot get frustrated with a lack of overnight success. You have to remain patient and eager to see results. Eagerness and daily progression will pay off. I promise, be patient with social media!
- Social Media marketing requires experience. A social media marketer requires experience in building social profiles from the ground up. It requires numeric evidence of success and progression with social media profiles.
- Social Media marketing requires extensive planning and research. This is a given! Market research for social media is a must for targeting, hashtags, account reach, and more.
- Social Media marketing requires 3rd party apps and tools to really help you boost your success. Apps and programs for design, post scheduling, hashtag reports, analytics and post results, and so much more. Investing in some of these programs will help you out tremendously.