Call To Action (CTA) Buttons: Why Do They Matter?
Call To Action buttons create the real difference between a lead and a converting customer. CTA's create the pathway for the customer to take from liking a post on social media to making a purchase. Many marketers think the CTA button is the most important part of a social media presence and we agree. It is crucial to provide your followers with a pathway to lead them to your product, website, or freebie. Whatever it may be, it's important to to see results. Results always come from your CTA buttons!
CTA's Encourage Your Audience To Convert
First, the buyer's journey begins with social media marketing. They might see your post or advertisement and click on the call to action button. What does your CTA button say on this particular form of media? That factor matters to the customer. Your audience doesn't want to be bombarded with posts that scream BUY NOW. Instead, use a softer approach like 'click here to learn more' or just using a click here button.
CTA Button Content Matters!
Next, what does the content and design of your CTA button look like? The content of the CTA design goes along with the platform it's posted on.
For example:
- Facebook and Instagram CTA buttons go hand in hand
- Use Facebook ads manager to create CTA button ads
- Add a CTA button to your profile (email, shop, learn more...etc.)
- Add CTA buttons to posts by boosting or promoting them
- Tag products in your posts and tell your audience to 'tap' the photo
- Add product tags to Instagram stories
Customers Look For CTA Buttons
Last, your audience is looking for posts and things that apply to them. They are looking for things they like and want to buy. Your audience scrolls through social media daily and only click on things they like! Why not make a piece of content they are looking for, that is similar to things they already like, and includes a way to convert and generate a sale?