Measuring Digital Marketing Efforts

Measuring Digital Marketing Efforts

Digital marketing, social media marketing, and engagement marketing have outputs that can be hard to measure and track. Although there are softwares, programs, and formulas you can use to track and measure your marketing effort success, they are not always super clear and easy to understand. Most of the time, they are confusing to read and give too much information. Measuring digital marketing efforts can be simple if you are using the right tools and looking at the right information.

All pieces of marketing are important in your overall marketing strategy. If a consumer is subscribed to your blog and also follows your social media pages, it doesn’t really mean anything if they don’t actually like/view your posts or read your blogs, right? If they aren’t really engaging with your marketing, their following doesn’t really mean anything. This is why there are so many misguided theories about social media and achieving a huge number of followers. What if you are viewing a company who’s Instagram page has over 100,000 followers, but they aren’t getting very many likes or comments on their posts, how are they able to measure their efforts? If their followers are not actually engaged and interested in their content, there will be nothing to measure in terms of sales, engagement rates, PPC, website visits, and so much more.

If a sale is generated via blog post, you know your blog efforts or even just blog automations are successful. Or, if a sale is generated via Instagram post, you know that type of post works best for your customer. Pay attention to what you did differently for posts that generated sales vs ones that didn’t perform as well.

What time of day did you post it?

What keywords did you use?

Did you use any specific hashtags?

These are all measurable factors that will help you determine the success of your marketing efforts.

Helpful tools for measuring success from your digital marketing efforts:

1. Google Analytics
2. Hootsuite Analytics
3. Tailwind (for Pinterest)
4. Facebook for Business or Facebook Ads Manager
5. Facebook Pixel
6. Mailchimp Analytics/Data (or other email automation program)