The Marketing Difference Between Audience & Traffic
The Marketing Difference Between Audience & Traffic
No, we aren’t talking about the audience sitting in front of a stage or the bumper-to-bumper traffic you sit in on the way home in Atlanta. We’re talking about the audience who constantly looks at your website and the traffic that is directed to your homepage. So what’s the difference between marketing audience vs marketing traffic?
In today’s marketing world, marketers are focusing on the outcome of the marketing audience vs marketing traffic. Not just the numbers associated with them. They don’t on how many subscribers they have, they focus on giving their current subscribers the best quality content they can give. Instead of just trying to grab a user’s attention for 3 seconds, they try to grab and keep their attention on a video for 3 minutes. Marketers are no longer over-analyzing the number of website visitors per hour, per day, and per week. They are focusing on how many visitors come back after visiting once.
So what’s the real difference between marketing audience vs marketing traffic? There are so many marketers who are confused about these two important statistics for their marketing efforts. It is critical to focus on each one and treat them differently. Marketers: it is important to attract traffic to your page and to constantly bring new people to your website. But, it’s just as important to give the audience you already have the best content you can give them.
Your audience is a combination of your subscribers, followers on Instagram and Twitter, and likers on Facebook. Traffic is the people who see the Facebook advertisements, aren’t following the page, but click on the ad and visit the website. The two aren’t the same, but go hand-in-hand. It’s important to balance attention and focus on both audience and traffic for the best engagement.