Digital Marketing Today – Tips You Should Know
Digital Marketing Today – Tips You Should Know
Digital marketing is the most popular form of marketing today. Most business aren’t going to put their ads in a magazine, in a newspaper, or on a flyer anymore. Not even a billboard. They will spend time and money in a digital marketing campaign that will draw customers in, target the right people, and give them a reason to engage with their business online. Digital marketing can lead your customers right to your doorstep with the right tools. Check out these tips for improving your digital marketing!
- Don’t be afraid to spend money on digital marketing. Paid ads on Facebook and Instagram are some of the best ways to start seeing engagement on your website. There are many forms of paid ads you can experiment with to see what works for your business. After all, if you’re not marketing, how are people going to hear about your business?
- Start with social media. It is free to create a Facebook Business Page, an Instagram account, a Twitter account, and a LinkedIn account. These are the best ways to start your digital marketing efforts!
- Track the analytics. Make sure you’re tracking your daily social media engagement analytics. This is the best way to see what works best and what doesn’t when it comes to type of post, time posted, and where posted. Facebook Ads Manager is a great tool to use when using Facebook and Instagram connected ads for your business.
- Create high quality and original content. Use a watermark or a signature on your original content so no one can steal it and repost it without mentioning your name. Apps like Repost allow you to repost other account’s instagram posts while mentioning their handle name in the bottom or top corner of the photo. This is like a “citation” for an Instagram post you are using.
- Use the proper tools. Tools like Hootsuite allow you to post content to multiple social media accounts and platforms at once. You will also be able to track your analytics and post performances from Hootsuite. Another great tool for content creation is Canva. Canva is a graphic/content creating website with built-in dimensions for each social media platform you want to post to. You can now use Canva like Hootsuite and post created content directly onto your account when connected.
- Don’t forget about mobile users. Make your content mobile-browser friendly!