A Social Media Unicorn

A Social Media Unicorn

U·ni·corn - something that is highly desirable but difficult to find or obtain.

Social media marketers desire to become a unicorn with their work: one person who can manage, create, plan, and do it all. They can create the right content, target the right customers, and convert like crazy, all while using a minimal budget and making time for everything else. 

Sound impossible?

Social media gurus might say yes, but some might say they can do it. There are certain factors that characterize a Social Media Marketing Unicorn. 

Here are the top qualities of one:

1. They listen. They are friends with the customers, they ask questions, and they talk to customers regularly.

2. They are a good storyteller. They spark emotions and create connections with their customers.

3. They are objective. Clear and concise with their work.

4. They are a good writer. Confident and creative. And grabs attention right off the bat.

5. They are engaging. Connect via social media, email, phone, or in person.

6. They are resourceful. They find the most efficient way to get things done.

7. They are SEO focused. They understand the SEO basics and can create SEO-conscious posts.

8. They are analytical. They look at the data and know where to improve.

9. They are responsive. They find ways to slide into conversations and stay involved on social.

10. They keep the audience in mind. They create content based on their customers and their customers only.