2020 Content Marketing Strategies

2019 Marketing strategies for small businesses ranged from growing social media profiles to gaining new micro-influencer contracts. For 2020, let’s get back to the basics while also embracing the new marketing trends. What are these new trends and how can you retain the old basics while learning new tricks? Let’s take a look:

1. Spend less $$ on marketing and expand any free options you have and can find.
2. Find a balance between automated marketing and manual posting with extra personalization.
3. Reinvent your old content. Whatever worked for your marketing last year, try it again!
4. Outline every marketing campaign from beginning to end. What are the outcome goals and how will you reach them with campaign?
5. Always value the quality over the quantity in your posts.
6. Be BOLD and change the status quo.
7. Be a more agile marketer, overall.
8. Connect with more B2B businesses.
9. Make sure to personalize email marketing campaigns.
10. Value mobile customers over desktop customers.